Senior Graphic Designer & Illustrator
gabicanena.myportfolio.com linkedin.com/in/gabi-canena studio@gabicanena.com linktr.ee/gabicanena
About

I'm Gabi Canena, a Graphic Designer, Illustrator and Art Director based in Brazil, working globally since 2018. I build brands, campaigns, and visual systems that stick. My work lives at the intersection of design and illustration: from brand identities and key visuals to large-scale event design and custom illustration for digital products. I've worked with Ubisoft, Amazon, Acer, SanDisk, AMD, FURIA, and more. I'm driven by the combination of sensitivity, intuition, and craft. Currently open to global remote projects in design, illustration, and branding.

Branding &
Visual Identity
Graphic Design
Visual Identity · Visual Systems · Assets · Typography · Layout · Color Theory
Brand DNA construction, brand architecture, and tone of voice. Creation of robust visual systems and brand systematization (Brand Books).
Art Direction
Key Visuals · Campaigns · Print & Live Marketing · Digital Assets
Creative concept management, visual curation, and aesthetic unity. High-impact visual concept development and multi-channel rollouts.
Illustrations
& Visual Assets
Illustration
Commercial · Editorial · Isometric · Custom Iconography · Pattern Design · Brand Assets
Creation of mascots, proprietary iconography, and visual assets for digital and printed products. From bold editorial illustrations to detailed character design and isometric assets.
UI Visual Support
Ensuring visual consistency, legibility, and hierarchy across digital interfaces.
Decks & Presentations
Executive Presentations
With visual storytelling and high-impact.
Live Marketing
& Print Materials
Brand Experience & Event Design
Creative concept and visual development
For activations, booths, and events, focused on engagement, brand recall, and impact.
Print & Physical Materials
Packaging · Apparel · Branded Swag · Promotional Stationery · Custom Products · Large-format Print
Mockups & Visualization
Product, space and booth mockups
For client presentations and campaign approvals. 3D visualization (in progress).
Ownership
& Positioning
Project Leadership
Creative workflow management
Professional mentorship (Motion, Editors, Illustrators) and budgetary viability.
Design Thinking & Innovation
Complex problem-solving
Through agile methodologies and strategic use of Creative AI for process optimization and insights.
Creative Process & Delivery
Impeccable file organization and delivery standards
Full ownership of the creative process: organized files, clear documentation, and handoffs that teams can actually use.
Age 27
Location Brazil — União da Vitória (PR)
Contact studio@gabicanena.com  ·  +55 (42) 9 9996-2154
Languages Portuguese: Native  ·  English: C1 Advanced
Key Achievements
Tier-1 Impact 10+ global brands across live marketing and brand experience projects.
Acer Global Key visual "Power to Be More" adopted for worldwide campaigns.
SanDisk 90+ assets in 2 weeks recognized for accessibility and immersion at Gamescom.
AI Workflow Reduced approval cycle by 50%, saved one full production week.
Rumor Redesign praised by Web3 community, optimized internal workflows.
Core Competencies
Execution First Versatility Deadline-Driven Detail Oriented Remote Native Brand Craft Cross-Functional Self-Directed
Tools
Design
Figma Illustrator Photoshop InDesign Lightroom Premiere Dimension Firefly
Collab
Notion Asana ClickUp Slack Miro Google Workspace
AI
Claude ChatGPT Gemini Freepik/Pikaso
Experience
ez.agência · Live Marketing & Branding · Brazil
Art Director, Graphic Designer & Illustrator
Jan 2022 – Present
Online and offline campaigns for Tier-1 brands: Ubisoft, Amazon, SanDisk, Acer, AMD, Hellmann's and FURIA. Large-format print, signage, tradeshow materials, branded swag and multi-channel digital campaign assets.
Automata Network · Web3 & Tech · Remote, Global
Senior Graphic Designer & Illustrator
Nov 2023 – Mar 2026 (Contract concluded)
Designed scalable brand identity systems, complex illustrations and iconography for a global Web3 product ecosystem. Delivered visual assets for international launches, collaborating cross-functionally with product and engineering teams.
LYNV · Coconut Water Brand · Brazil
Graphic Designer & Illustrator
Jan – Apr 2025 · Project
Full brand identity and illustration language redesign, establishing a proprietary visual aesthetic.
Leva Soluções · Advertising Agency · Brazil
Graphic Designer
Nov 2021 – Jan 2022
Digital assets and visual identities across multiple segments, maintaining visual consistency and brand guidelines.
Thays Bieberbach · Political Communication · Brazil
Designer & Communication Strategy
Jun 2020 – Oct 2021
Visual identity and digital communication strategy integrated with content creation for political campaign.
Zipperer, Deans · Fashion & E-commerce · Brazil
Graphic Designer & Illustrator
Jan 2018 – Jan 2020
Visual identity for POS and e-commerce (digital assets, print and illustration).
Volunteering · Political Collectives & INROC · Brazil
Co-founder & Designer
Jan 2018 – Oct 2021
Developed visual identities and mobilization narratives for social movements and political organizations.
Education
Academic & Strategic
Technical Degree in Graphic Design
Cruzeiro do Sul · 2019–2022
Essential Branding
Ana Couto / LAJE · 2023
Leadership Training
Escola Conquer · 2023–2024
Design Thinking
EBAC · 2023
Technical & Management
UX/UI: Interface Design Fundamentals
Coursera & Taqtile · 2023
Productivity & Performance
Escola Conquer · 2023–2024
Social Media Management
Rock Content · 2023
Digital Communication & Political Marketing
Fundação Perseu Abramo · 2020–2021
Selected Clients
Ubisoft Amazon Acer SanDisk AMD FURIA Hellmann's AltLayer Automata Intel Predator Vivo NoVerde WD_Black Oakberry LYNV